The same email lands differently depending on the week it arrives. After a funding announcement it reads as informed; three months later it reads as scraped. This walk-through is about finding the week that works.
What the feed is
Every business profile in KnowFirst carries a feed: the running record of changes on that business - news mentions, website updates, registered changes, job ads and more, drawn from public records and published sources.
It is the difference between a static record and a living one.
The changes that matter
Not every change is a signal. The ones that tend to matter:
- New job ads - a team is growing in a specific direction
- Website changes - a new services page says where the business is heading
- Registered changes - new addresses, name changes, new filings
- News mentions - contracts, openings, appointments the press already covered
One change is a data point. Two together - the website gains a services page and the jobs list grows - is a story you can open a conversation with.
Working the feed into a routine
The practical loop:
- Keep your target accounts on a list
- Open the profiles on the list and read the feed before you reach out
- Reach out to the ones with a reason, and leave the quiet ones for next month
No alerts to configure, no dashboard to watch - the feed is sitting on the profile when you need it.
The payoff
Outreach timed to a real change answers the recipient's first question - why me, why now - before they ask it. That answer is worth more than any subject line.
Read the feed on any business you like - searching is free.