A living map of Australian and New Zealand business
KnowFirst brings business facts, digital signals, people and activity together into one cross-referenced data platform. More than 3 million business profiles and 12 million people profiles are organised so you can search the market, understand a company and find the people behind it.
Four layers to every business profile
A KnowFirst business profile is more than a row in a directory. It combines four useful layers of intelligence in one place.
Business facts
The foundation of the record. Legal and trading names, ABN, ACN and GST information in Australia, NZBN in New Zealand, industry classification, locations, structure and other business attributes.
Digital footprint
Understand how a business presents itself online through websites, domains, technology, organic search, paid search, social profiles and directory listings.
People
See key people connected to the business and their roles, then unlock available phone and email details when you need to make contact.
Activity
Add context with news, job advertisements, salary information, customer and employee reviews, awards, contracts, trademarks and recent changes surfaced through the Feed.
From sole traders to large enterprises
KnowFirst covers businesses across Australia and New Zealand, including sole traders and companies. Australian records can include ABN, ACN and GST information, while New Zealand businesses can be linked to their NZBN.
Industry data that lines up with the economy
Businesses are organised using ANZSIC, the Australian and New Zealand Standard Industrial Classification. With more than 3,500 selectable industry categories, you can move from a broad market view into much narrower segments and combine industry with geography, size and other filters.
Data that keeps moving
Businesses change every day. Websites are rebuilt, people change roles, jobs are advertised and new information is published. KnowFirst continuously discovers and refreshes information from public records and published sources so profiles can evolve as the underlying businesses do.
The Feed makes change visible
Rather than forcing you to compare old snapshots manually, recent detected activity is brought onto the business profile. This gives you a faster way to see what has changed and decide whether it matters.
Where the data comes from
Public records
Official registers and other public record sources provide core identifiers, registrations, status and business facts.
The open web
Business websites, directories, job boards, news, social platforms and other publicly available sources add context around what the business does and how it operates.
Cross-referencing
KnowFirst matches information from multiple sources back to the same underlying business or person so related facts can be explored together rather than across separate tabs.
KnowFirst works with publicly available information and handles privacy, correction and removal requests in accordance with its Privacy Policy.
Search the data for yourself
Choose an industry, location or company you already know and see how much of the picture KnowFirst can bring together.