Frequently asked questions

KnowFirst is a business and contact intelligence platform for Australia and New Zealand. Search 3M+ business profiles and 12M+ people profiles drawn from 240M+ records, see the feed on any business, unlock contact details and export what you need to work your prospects.

Australia and New Zealand, from sole traders to large enterprises. Australian records carry ABN, ACN and GST status; New Zealand records carry NZBN.

In the app, open Businesses or People, search by name or keyword, and filter by industry, location, size and more. Save any Businesses or People search to re-run it later.

Click Unlock contact on any business or person in the app to reveal phone numbers and email addresses. It spends credits from your balance, and the reveal is remembered - the same record shows unlocked across your searches, lists and profiles, so you only ever pay once per record.

Profiles go well beyond the overview: locations, websites and tech stack, organic and paid search, social media, directories and news, jobs and salaries, employee and customer reviews, awards, contracts and trademarks - plus a live business feed.

The feed is the recent run of changes on a business - news mentions, website updates, registered changes and more. It sits on the business profile, so you reach out at the right moment.

Credits are the KnowFirst usage currency. Searching and browsing are free; credits are spent unlocking contact details and exporting records.

Your plan sets your rate: $0.30 per credit on Starter, $0.18 on Growth and $0.15 on Professional. All amounts are in Australian dollars and include GST, and top-ups always use your plan's rate.

Free includes 20 credits to try things out. Paid plans include an allowance every billing cycle: 2,400 a year on Starter (200 a month), 7,200 on Growth (600 a month) and 24,000 on Professional (2,000 a month).

In the app, use the Top up button in the sidebar or open Billing to buy any amount from 1,000 credits up, charged instantly to your saved card at your plan's rate.

Auto top up buys credits for you automatically, so you never stall mid-workflow. Set the balance threshold that triggers it, the amount to buy each time (from 1,000 credits) and an optional monthly cap to bound spending. Manage it from Billing in the app.

Start Free to explore with 20 credits. Starter suits solo prospectors, Growth adds team-scale volume, and Professional is for high-volume teams. Enterprise gets custom rates and terms - talk to sales.

Yes. Monthly plans refresh their allowance every billing cycle; plans billed annually refresh every 12 months. Top-up credits stay on your balance.

Yes - open Billing in the app to switch between monthly and annual, move between plans, or cancel. Changes take effect immediately.

Both cover the same features and the same credit rates. Annual billing includes two months free; monthly is a flat $72 for Starter, $129 for Growth and $360 for Professional.

Billing in the app shows your subscription, saved payment method and full payment history.

Open Billing in the app and use the card controls to add or replace your card. Top-ups and subscription charges always bill the saved default card.

KnowFirst builds profiles from public records and published sources. Official registers provide the backbone - ABN, ACN and GST status in Australia, NZBN in New Zealand - and what businesses publish themselves fills in the picture: websites, social media, job ads, news mentions, directories and public filings.

KnowFirst continuously refreshes profiles from public records and published sources, and the business feed surfaces changes as they happen - so a profile always reflects the latest we know.

Every business carries an ANZSIC industry code. In the app you can filter by a broad industry division or a precise subdivision, and combine it with location, size and other filters.

ANZSIC is the Australian and New Zealand Standard Industrial Classification, the official industry standard maintained by the Australian Bureau of Statistics and Stats NZ. Every business in KnowFirst carries an ANZSIC code drawn from its registered business activity, so the industries you filter by line up with official statistics - broad divisions like Construction and Healthcare, with precise subdivisions beneath them for tighter targeting.

Yes - business profiles in the app list their key people, and opening a person shows their role and contact details. Unlocking contact details spends credits.

A list is a saved set of businesses or people - one type per list. Build one from search results in the app, keep it current, and revisit or export it any time from Lists.

Save any Businesses or People search - every filter you set - and re-run the whole thing in one click from Searches in the app. Results come back fresh each time, so a saved search is the fastest way to bring back the same set of records.

In the app, select rows from any search or open a list, choose Export, and pick the fields you need. The export prepares in the background and lands in Exports, where you download it as a zip.

Exports with contact data spend credits based on the rows and fields you choose - the export dialog in the app shows the exact cost before you confirm. You are charged once when the file is first downloaded; downloading it again is free.

Open Profile in the app to update your name and company instantly. Changing your sign-in email sends a code to the new address first, so it only takes effect once you have verified you control it.

Choose Forgot password on the sign-in page and we will email you a reset link. If you are signed in, Profile in the app has a change-password option that only asks for your current password.

Yes - everything the dashboard does is available over the KnowFirst API. Open API Docs in the app for endpoints, parameters, live Try-It samples and your API key.

Your account has one API key, managed in the app under API Keys: reveal it to copy it, generate one if you have none, and regenerate it any time - the old key stops working immediately. Requests carrying it can spend credits from your balance exactly like the dashboard, so keep it as safe as a password.

Through the API, lists of up to 100 brief results cost 1 credit each, and full profiles - contact details included - cost 1 credit each; exports are priced per record. Managing your lists and saved searches is free. The Usage view in the app breaks down where your credits go.

In the app, use Support in the profile menu (bottom-left of the sidebar) to email our team directly - we reply to your address, usually within one business day. The same menu has Book a demo to walk through the product with us.

Yes - in the app, choose Suggest a feature in the profile menu. Tell us what KnowFirst should do that it doesn't do today; every request lands directly with the product team.