Case study

Building a Brisbane prospect list in an afternoon

A good prospect list is not a dump of every business in a city. It is the short slice that actually fits what you sell. This walk-through builds one the way our sales users do it every day: search once, filter down, save the search, export the slice.

Start with the question, not the keyword

The brief for this list: commercial cleaning companies in Brisbane, big enough to have a facilities budget but small enough that the owner still picks up the phone. In KnowFirst, open Businesses and search commercial cleaning Brisbane.

The first page of results is deliberately broad - that is what the filters are for.

Filter to the businesses that fit

Three filters do most of the work here:

  • Industry: the ANZSIC subdivision for cleaning services, so a café that mentions "clean" on its website does not sneak in
  • Location: Brisbane and surrounding suburbs, not all of Queensland
  • Staff size: 20 to 200 employees, the band where a facilities manager exists but procurement is still light

The result count updates as each filter lands. When it reads a few hundred instead of a few thousand, the list is tight enough to work.

Check a profile before you commit

Open two or three results before exporting anything. The profile is where you confirm the fit: locations, the website and what it is built with, job ads, social accounts, news mentions - and the feed, the running record of changes on the business.

A cleaning company advertising for a facilities coordinator is growing. That is who you want on the list.

Save the search, then export the list

Two clicks finish the job:

  1. Save search - every filter is stored, so next quarter you re-run the whole thing in one click and results come back fresh
  2. Export - pick the rows and fields you need; the export prepares in the background and lands in Exports as a zip

Contact fields cost credits per record, and the export dialog shows the exact total before you confirm. No surprises.

The shape of an afternoon

Search, filter, spot-check, save, export. The next list for the next campaign starts from the saved search, not from scratch. That is the whole loop - and it is why the platform closes it in-product instead of handing you a spreadsheet and a handshake.

Searching and filtering are free. Start with 20 free credits and build your first list today.

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