Most prospect lists fail before the first email is sent. They arrive bought in bulk, thin on context and ageing fast. A better list is built from the market up: describe the slice of the market you want, see who is in it, then find the people worth talking to. That is the whole workflow in KnowFirst, and the searching part is free.
Start with the market, not the names
The Businesses search takes a description of your ideal customer and returns the businesses that match it:
- Industry: pick from 3,500+ ANZSIC classifications, from broad divisions down to specific classes.
- Location: search across Australia or New Zealand, by state, or around a postcode with a radius in km.
- Size: set an approximate staff count range to keep the list at the right scale.
- Attributes: tags like
saas,ecommerceorfintech, the year the business was founded, the technologies detected on its website, and whether it is private or public.
Stack those together and a market becomes a searchable list. The result count updates as you tighten the filters, so you know immediately whether you have described two hundred businesses or twenty thousand.
Narrow to businesses you can actually reach
For outreach, reachability matters as much as fit. The search can require a business to have an email, a phone or a mobile number before it makes the cut, and you can hold the results to businesses with data in the views you care about. Searching and browsing are free; credits come into play when you open profiles in depth, unlock contact details and export.
Do the homework before the first line
A business profile carries 18 views, and each fills with whatever the record holds: Employees, Jobs, Tech Stack, Customer Reviews, News, Paid Search and more. Thirty seconds on a profile tells you whether a business is hiring, what it sells, which tools it runs and what its customers say about it. That is the difference between a cold email and a relevant one.
Find the decision makers
Businesses do not make decisions; people do. The People search covers 12M+ people profiles, filtered by job title, seniority band, and the industry, sector and location of the employer. The CFO of a mid-sized logistics business in Victoria stops being a research project and becomes a search.
Unlock, list, export
When the right people surface, unlock their contact details and put them to work. Save businesses to a business list and people to a people list - a list holds one type, never both - and export either when it is time to load your outbound tools. Before an export starts you can see a credit estimate, and credits are only deducted when you download.
Then save the search itself. Searches keeps every filter you set, and re-running the whole thing is one click - next week, next quarter, whenever you want to catch the businesses that have appeared in, or grown into, your market.
Scoping the market costs nothing, because search is free. Sign up and start with 20 free credits, no credit card required - your first prospect list is an afternoon away.